Moleskine
Bridging the physical and digital gap
Moleskine wanted to explore the possibility of adding a killer new feature to Moleskine's smart notebook line - Social Networking. Honouring the brand's heritage of literary and visual creativity.
What aspects of the ways Moleskine is used today - journaling, sketching, creative note-taking - could be made even better or more fulfilling?
Problem
Users need a way to translate their work from physical to digital format so they can access, share and transfer their ideas easily.
Solution
Use some of the features of specific current apps and combine them to deliver a MVP product.
Keep reading to see more!
Keep reading to see more!
Discover
Competitive Analysis
We conducted various analyses to enhance our comprehension, including assessments of direct and indirect competitors, feature analysis, heuristics, and more.
Define
User Insights
After having done some user interviews and research we found out lots of user insights.
We also identified two major groups which we seperated by personas.
"It is really difficult for me to be organised while using digital.
I am better when organising physical."
Design
Sketches, user flows, site maps and wireframes
Deliver
Usability Testing
We evaluated how the users interacted with our prototype and below are the results:
Easy and intuitive [100%]
To create a new page and go back home
Unsatisfied [75%]
Switching between the Moleskine Smart Writing, Apple Pencil, and take a photo options
What’s Next?
The process of creating this tablet application has been an exciting journey, and to further increase its appeal I would suggest exploring social networking features. This could add more value to the user which could translate into more engagement. Nevertheless, it is crucial to prioritize a comprehensive evaluation of security and privacy measures to ensure the protection of user data.
1
Work on a mobile application
2
Develop a Social Networking feature
3
Review Security and Privacy
Learnings
Working on the UX design project with a team of four was a great learning experience. We picked up insights on things like communicating well, understanding how our team works, embracing user-centric design, and using agile methods. These lessons are not just beneficial for personal growth but also for our professional journey. As we move forward, these insights are set to play a key role in improving upcoming design projects, promoting success, and encouraging collaboration.
Thank you for reading my case study :)
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